Seela.
Appointment booking, staff coordination, and analytics, all through WhatsApp.
Sector
SMB software, service businesses
Tech
FastAPI (Python), Next.js 16, PostgreSQL 16, WhatsApp Cloud API, NextAuth
What it is
Seela is a WhatsApp-native appointment booking and business management platform built for South African service businesses. Salons, spas, clinics, and fitness studios. Automates scheduling, customer management, staff coordination, and the analytics the owner actually needs to run the business.
Who it is for
SA service businesses that live on WhatsApp and cannot justify the monthly cost of a full-stack international SaaS platform. Seela meets them where their customers already are.
What makes it different
WhatsApp-first, not WhatsApp-addon. Booking, reminders, rebooking, and customer history all happen inside a conversation the customer already has with the business.
Tags