Case Studies

The north star

Customer obsession

The five values we work by, and the engagements that prove each one.

Urgency
We move the moment it matters.
- An eight-module sales system for an advertising business at scale.
- Retention intelligence for an education subscription business.
Honesty
We tell you the truth, even when it costs us work.
Simplicity
We remove before we add.
Ownership
We own the problem, not just our slice.
Outcomes over output
Working systems, not slide decks.

30 offices. 20 years of data. One source of truth.

Consolidating two decades of siloed records into a single operational view.

The hook

A national staffing group ran 30 offices, each with its own spreadsheets and its own version of the truth. We built the unified data platform and the Power BI layer on top.

Key result

30 offices unified. 20 years of data. 1 source of truth.

Data consolidationPower BIBI dashboardsETLPostgresMulti-site

Legal ResearchDelivered, in recurring use

Finding statistical signal in public court data.

A data pipeline that turns a messy public dataset into a defensible position.

The hook

A research fund wanted to know whether procedural history could predict a case outcome. We built the scraper, the extraction layer, the statistical engine, and the report the fund now uses on every decision.

Key result

+32 percentage-point spread on the strongest signal we isolated.

Statistical analysisNLPData scrapingPDF extractionQuantitative research

FinanceDelivered. Client integrating.

A valuation model built from free public data.

Institutional-grade scoring without institutional-grade data budgets.

The hook

A wealth manager wanted a rigorous valuation framework for an asset class they were already exposed to. We stitched together free public APIs, built the transformation layer, and tuned the composite to pull the strongest signal the data would give.

Key result

Built entirely from free public data feeds.

Statistical modellingData engineeringAPI integrationQuantitative finance

AdvertisingDelivered in phases. In active use.

An eight-module sales system for an advertising business at scale.

Lead scoring, research, and pipeline automation for a 50-plus brand advertiser.

The hook

The founders had grown the business to 50-plus blue-chip clients and could not keep doing sales themselves. We built the data-first system that lets new sales hires ramp to founder quality without the founders' pattern recognition.

Key result

8 modules covering the full sales lifecycle.

Sales analyticsLead scoringAutomationWhatsApp integrationProposal tooling

EdtechDelivered. Dashboard in weekly use.

Retention intelligence for an education subscription business.

Turning a customer base into actionable cohorts.

The hook

A growing edtech was losing customers before they hit their activation moment. The retention team was working from gut feel. We replaced the gut feel with data.

Key result

Weekly data-driven outreach replacing monthly gut-feel reviews.

Churn analysisCohort segmentationRetention analyticsDashboards

Financial ServicesDelivered. Roadmap in use for planning.

Banking systems and data architecture review.

Discovery before build. A prioritised roadmap before a line of code.

The hook

A financial services client wanted to modernise their internal systems but had only received tool-led proposals. We delivered the discovery they actually needed.

Key result

Full strategic deliverable. Zero code shipped.

DiscoveryArchitecture reviewModernisation roadmapStrategy

Things we built for ourselves.

Alongside client work, we build our own products. Each one started as a problem we could not find a good solution for.

See the products

Case studies

Customer obsession

Urgency

Honesty

Simplicity

Ownership

Outcomes over output

Things we built for ourselves.