SMB SoftwareLive platform, deployed in production.

Seela: WhatsApp appointment booking for salons, spas, and clinics

Booking, reminders, and rebooking, inside the chat your customers already use.

Sector

SMB software, service businesses

Tech

FastAPI (Python), Next.js 16, PostgreSQL 16, WhatsApp Cloud API, NextAuth

What it is

Seela is a WhatsApp-native appointment booking and business management platform built for South African service businesses. Salons, spas, clinics, and fitness studios. Automates scheduling, customer management, staff coordination, and the analytics the owner actually needs to run the business.

Who it is for

SA service businesses that live on WhatsApp and cannot justify the monthly cost of a full-stack international SaaS platform. Seela meets them where their customers already are.

What makes it different

WhatsApp-first, not WhatsApp-addon. Booking, reminders, rebooking, and customer history all happen inside a conversation the customer already has with the business.

Tags

ProductWhatsAppService businessesAppointment bookingSA SMB